Sullivan Higdon & Sink: How NOT to Rebrand
From the folks at the agency of Sullivan Higdon & Sink, originators of the popular American Copywriter blog and podcast, comes a useful, enjoyable, well-written and concise article on how not to relaunch a brand (click to go there). You know, because after a while brands get tired, too, and we feel the urge to kick them in the pants...
My husband, who happens to be a copywriter in Nashville, is very fond of the AC podcast.
posted by Monica Romero at 5:24 PM
2 Comments:
Hey, thanks for the shout out! Next time we're in town we're buying at Tootsies.
May 14, 2006 2:45 PM
Spoken like true Nashville conoisseurs! you're on.
May 14, 2006 4:19 PM
Post a Comment
Links to this post:
Create a Link
<< Home