NASHVILLE MARKETING BLOG: Insights on strategic branding, marketing management, general business and Nashville marketing topics. By Monica Powers, Vanderbilt MBA and marketing consultant in Nashville, TN.

Thursday, May 11, 2006

Sullivan Higdon & Sink: How NOT to Rebrand

From the folks at the agency of Sullivan Higdon & Sink, originators of the popular American Copywriter blog and podcast, comes a useful, enjoyable, well-written and concise article on how not to relaunch a brand (click to go there). You know, because after a while brands get tired, too, and we feel the urge to kick them in the pants...

My husband, who happens to be a copywriter in Nashville, is very fond of the AC podcast.


Anonymous American Copywriter said...

Hey, thanks for the shout out! Next time we're in town we're buying at Tootsies.

May 14, 2006 2:45 PM

Blogger Monica Powers said...

Spoken like true Nashville conoisseurs! you're on.

May 14, 2006 4:19 PM


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