NASHVILLE MARKETING BLOG: Insights on strategic branding, marketing management, general business and Nashville marketing topics. By Monica Powers, Vanderbilt MBA and marketing consultant in Nashville, TN.

Thursday, May 11, 2006

Sullivan Higdon & Sink: How NOT to Rebrand


From the folks at the agency of Sullivan Higdon & Sink, originators of the popular American Copywriter blog and podcast, comes a useful, enjoyable, well-written and concise article on how not to relaunch a brand (click to go there). You know, because after a while brands get tired, too, and we feel the urge to kick them in the pants...

My husband, who happens to be a copywriter in Nashville, is very fond of the AC podcast.

2 Comments:

Anonymous American Copywriter said...

Hey, thanks for the shout out! Next time we're in town we're buying at Tootsies.

May 14, 2006 2:45 PM

 
Blogger Monica Powers said...

Spoken like true Nashville conoisseurs! you're on.

May 14, 2006 4:19 PM

 

Post a Comment

Links to this post:

Create a Link

<< Home