Marketing and Branding Alive and Well in Nashville
This week I had the pleasure of speaking with some bright marketing minds in town--creative people who understand marketing as a discipline beyond the confines of the traditional agency approach. Among them are Tim McMullen, founder of five-year-old redpepper, and Mike Delevante and Lindsay Jamieson of Delevante Creative. Mike comes from the late agency of RD & Q, which itself was a great pool of creative talent, and Lindsay honed his brand consulting skills with the likes of Red Spider and Headmint in London and New York. Both of these consulting shops are rewriting the rules of branding and marketing with their nontraditional approach.
Always refreshing to talk to folks who believe in marketing as a strategic tool that can actually deliver measurable results in the bigger context of a business. Some time ago I began to wonder whether Nashville was averse to strategic marketing. After seeing the great work of these and other local people, I'm happy to be proven wrong. Now I'm excited about the prospect of meeting other local marketers who are just this passionate about their field.