NASHVILLE MARKETING BLOG: Insights on strategic branding, marketing management, general business and Nashville marketing topics. By Monica Powers, Vanderbilt MBA and marketing consultant in Nashville, TN.

Friday, June 30, 2006

Marketing and Branding Alive and Well in Nashville

This week I had the pleasure of speaking with some bright marketing minds in town--creative people who understand marketing as a discipline beyond the confines of the traditional agency approach. Among them are Tim McMullen, founder of five-year-old redpepper, and Mike Delevante and Lindsay Jamieson of Delevante Creative. Mike comes from the late agency of RD & Q, which itself was a great pool of creative talent, and Lindsay honed his brand consulting skills with the likes of Red Spider and Headmint in London and New York. Both of these consulting shops are rewriting the rules of branding and marketing with their nontraditional approach.

Always refreshing to talk to folks who believe in marketing as a strategic tool that can actually deliver measurable results in the bigger context of a business. Some time ago I began to wonder whether Nashville was averse to strategic marketing. After seeing the great work of these and other local people, I'm happy to be proven wrong. Now I'm excited about the prospect of meeting other local marketers who are just this passionate about their field.


Anonymous Michael Wagner said...

I understand the relief I sense in you as I read this posting.

Sometimes I think I am the only one thinking what I am thinking, believing what I am believing. When you find some kindred spirit you "sigh" and say, "I'm not crazy after all..."

Keep creating, Mike

July 05, 2006 3:36 PM

Anonymous Susan Cergol said...

That's twice this week I've had the comforting feeling of finding like-minded people who share my ideas about strategic marketing. (Both involving Mike, Monica, and the posts "Marketing Porn" on Own Your Brand! and "When to Hire a Good Marketer" right here on Brand is Language.)

Thanks for the reassurance and sense of community.

August 15, 2006 6:13 AM


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