NASHVILLE MARKETING BLOG: Insights on strategic branding, marketing management, general business and Nashville marketing topics. By Monica Powers, Vanderbilt MBA and marketing consultant in Nashville, TN.

Tuesday, June 13, 2006

Quoted on MarketingProfs.com: Marketing Hot Buttons

We (meaning "I," but trying not to call attention to myself) were quoted in a thoughtful MarketingProfs.com article about "hot buttons" in marketing. The particular question was how to demonstrate the value of strategic marketing to internal and external clients.

"Prove your value to the organization by showing you can deliver measurable results. A smart, successful organization uses marketing as part of its business strategy, not as an afterthought. This means getting out of the ad-agency mentality (seeing the marketing manager only as the person who manages ad campaigns or sends out print materials) and placing marketing at the core of the company's planning and operations."
MarketingProfs happens to be one of my favorite and most respected reads, so I was honored by the mention.

Link to the full article by Meryl K. Evans and Hank Stroll: http://www.marketingprofs.com/6/stroll111.asp

3 Comments:

Anonymous Michael Wagner said...

What a great contribution to the conversation!

You are singing my song, "placing marketing at the core of the company's planning and operations"!

Or maybe I've been singing your song! Grin. I'd say that is more likely the case.

Thanks turing your insights into a conversation we all can be part of.

June 16, 2006 4:31 PM

 
Blogger Mack Collier said...

Congrats on the mention Monica, that's the great thing about blogs, you never know who is reading ;)

June 16, 2006 7:26 PM

 
Blogger argos said...

Yes, Monica, well done.

I too am with you. In many organizations, accountants and engineers have forgotten who keeps the lights on. Thanks for affirming marketings high station.

June 17, 2006 7:31 AM

 

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