Quoted on MarketingProfs.com: Marketing Hot Buttons
We (meaning "I," but trying not to call attention to myself) were quoted in a thoughtful MarketingProfs.com article about "hot buttons" in marketing. The particular question was how to demonstrate the value of strategic marketing to internal and external clients.
"Prove your value to the organization by showing you can deliver measurable results. A smart, successful organization uses marketing as part of its business strategy, not as an afterthought. This means getting out of the ad-agency mentality (seeing the marketing manager only as the person who manages ad campaigns or sends out print materials) and placing marketing at the core of the company's planning and operations."MarketingProfs happens to be one of my favorite and most respected reads, so I was honored by the mention.
Link to the full article by Meryl K. Evans and Hank Stroll: http://www.marketingprofs.com/6/stroll111.asp