Time's Personal Brand of the Year Is....Yours
How do I feel as Time's new Person of the Year, you ask? I must say the nomination was totally unexpected--so many worthy candidates, it's humbling, really. I accept it with gratitude, and thank all the people along the way who made this possible. Hi, Mom. But with this great honor and note comes greater responsibility for my personal brand in 2007. Time chose us for our ability to make our individual voices heard just as loudly as any Hollywood celebrity's. The age of You and Me is certainly in full swing, and it's entirely up to us to make the moment count.
It follows that we must use our newfound powers for good and not for evil, so to speak. Let's resolve to have our personal brand stand for something, and stick to it in the new year. Let's use our brand to build and create, not destroy. To generate goodwill, not ill. To draw attention to things that matter, to help someone else fulfill her gifts and calling, to elevate, to transcend, to enrich, and not just to sell.
Let's build a noteworthy brand in 2007--one that lives up to this awe-inspiring distinction.